Email security software is critical to keeping your employees safe from malicious communications by stopping suspicious messages and/or opening and clicking through emails to ensure there are no dangerous links. However, we don’t want these security tools to intercept comms from Cerkl Broadcast and prevent them from getting to your audience or to contribute to inflated opens or click-through rates in your insights. Fortunately, we have a few courses of corrective action here.
Our preferred solution to prevent email security tools from interfering with Broadcast’s functionality is adding the dedicated IP address (IC customers only) that your instance is sending from to your security software’s allowlist. This should permit Broadcast’s emails to hit your Subscribers’ inboxes uninhibited and without unrealistic open and click-through metrics.
If adding your provisioned sending IP to an allowlist isn’t an option, we fortunately have two additional options:
